BRAND STORY

SNS is a young, dynamic and performance-driven hockey brand.
 
It is backed by 97 years of manufacturing experience of its parent company – RK Mahajan Exports (RKME). They are one of the first Indian companies to invest in composite manufacturing technology for hockey sticks. 
 
SNS was started in the year 2012, when the team realised the huge gap that existed between the quality of hockey gear available internationally versus that available in India. The Indian hockey space lacked a domestic brand that could offer a global identity, high-performance products and trendy designs at fair prices. So Team SNS set out to bridge that gap!
 
What followed was 18 months of technical learning, R&D, rigorous testing, multiple prototypes and player feedback. We launched our first range in the year 2014 and it got instant recognition and love from the Indian hockey community. 
 
A decade later, SNS is now the preferred choice of hockey players at various levels – from beginners who are just starting their hockey journey to professional players competing in World Cups & Olympics. SNS has also expanded its global footprint and is now present in more than 10 countries across Europe, Australia, South America and Africa. 
 
There is still a long way to go! Team SNS will continue to work tirelessly towards offering the best possible hockey gear at fair prices with top-notch service. In the decades ahead, it endeavours to continue on a long and wonderful journey of breakthroughs, learnings and developments, all with a single-minded focus on YOU – the hockey player!
 
SNS takes immense pride in its identity: Manufactured in India, for the World!

KEY HIGHLIGHTS

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